bibigo Brand Identity Renewal

[ Completed ]

2022.08 – 2024.12

Led the global brand renewal of bibigo, introducing a bold wave emblem identity that unifies packaging, digital, and experiential design worldwide.
Awarded the iF Design Award 2025 in Communication Design, the project established scalable brand assets and global guidelines to ensure consistency across US, EU, and APAC markets.

Brand Identity
Global Guidelines
Packaging
Illustration
Digital
Visual Direction
Campaign & Activation

bibigo booth at KCON 2025

[ Completed ]

2025.05 – 2025.08

Designed and support bibigo booths for KCON 2025 in Japan and Los Angeles, continuing the brand’s presence at the global K-POP festival since 2012. The Japan booth adopted a “School” concept to give fans a playful way to experience K-food, while the LA booth featured bibigo’s new global food ambassador SEVENTEEN, offering an immersive blend of K-food and K-POP. The activations drew large crowds and gained widespread media exposure, strengthening bibigo’s global presence.

Spatial Branding
Event Design
Visual Direction
Global Collaboration
Campaign & Activation

bibigo Arena

[ Completed ]

2022.06 – 2022.10

bibigo Arena, a campaign celebrating bibigo’s sponsorship of the LA Lakers, by transforming Peaches D8NE Seoung-su area in Seoul into an immersive basketball-inspired brand space. The experience featured a sports pub screening live games and a rooftop recreating LA’s iconic arena atmosphere, all designed with bibigo’s signature creative direction to connect fans and culture through K-food.

Brand Identity
Global Sponsorship Activation
Illustration
Digital
Visual Direction

D’low Market

[ Deactivated ]

2020.10 – 2020.12

D’low Market is an online platform that delivers fresh ingredients straight to your doorstep and offers subscription services featuring easy, delicious detox recipes and meal kits.
Designed for those with busy, tiring schedules, it eliminates the hassle of meal planning, making it simple to enjoy healthy, fresh meals at home.

Brand Identity
Marketing
Digital
Visual Direction

Teeinballs

[ Completed ]

2020.10 – 2022.02

Teeinballs is a protein choco ball brand crafted for fitness enthusiasts. With the tagline "Crunch your happiness," the brand flips the script on protein snacks, proving they don’t have to be boring or a chore to eat. Instead, Teeinballs emphasizes being a guilt-free, easy-to-enjoy treat that fits seamlessly into your daily life—anytime, anywhere, and in a variety of ways.

Brand Identity
Marketing
Digital
Visual Direction

PRM

[ Completed ]

2019.06 – 2020.09

PRM(Promom Kinder), the "Premium English Membership Club," turns playtime into a fun English reading experience, with the logo inspired by the theme of "reading." The brand uses five key colors, each representing core values, to create a unique graphic pattern that runs throughout all its visuals.

Brand Identity
Marketing
Digital
Environmental
Visual Direction

NYBK Eyewear

[ Completed ]

2017.08 – 2019.04

NYBK, a contemporary eyewear brand based in New York, were crafted with a focus on the seasonal fashion themes of the 2018 SS, FW, and 2019 SS collections. From fashion styling to model casting, and editorial design with the website, every detail was carefully managed to bring each collection to life.
Each season, the new eyewear was showcased through fresh concepts, using colors and graphic patterns inspired by the vibrant energy of New York’s streets.

Brand Identity
Marketing
Digital
Environmental
Visual Direction

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