bibigo Arena[ Completed ]2022.06 – 2022.10 bibigo Arena, a campaign celebrating bibigo’s sponsorship of the LA Lakers, by transforming Peaches D8NE Seoung-su area in Seoul into an immersive basketball-inspired brand space. The experience featured a sports pub screening live games and a rooftop recreating LA’s iconic arena atmosphere, all designed with bibigo’s signature creative direction to connect fans and culture through K-food.
Brand Identity Global Sponsorship Activation Illustration Digital Visual Direction