bibigo Arena[ Completed ]2022.06 – 2022.10 bibigo Arena, the campaign built around bibigo's sponsorship of the LA Lakers, showcased a
vibrant range of consumer experiences through a pop-up store at Peaches D8NE in Seongsu, KR.
The space featured a sports pub where fans could watch Lakers games and a rooftop recreating
the iconic atmosphere of LA basketball arenas, all brought to life with bibigo’s signature creative
design.
Brand Identity Marketing Digital Environmental Visual Direction