bibigo Brand Identity Renewal

[ Ongoing ]

2022.08 – 2024.12

In the past 13 years, bibigo has become a leader in Korean cuisine, representing the spirit of "bibim" through its authentic style of the stone pot logo.
With a newely created bold visual identity centered on its wave emblem, the brand connects people through food globally.

Brand Identity
Marketing
Digital
Environmental
Visual Direction

bibigo Arena

[ Completed ]

2022.06 – 2022.10

bibigo Arena, the campaign built around bibigo's sponsorship of the LA Lakers, showcased a vibrant range of consumer experiences through a pop-up store at Peaches D8NE in Seongsu, KR. The space featured a sports pub where fans could watch Lakers games and a rooftop recreating the iconic atmosphere of LA basketball arenas, all brought to life with bibigo’s signature creative design.

Brand Identity
Marketing
Digital
Environmental
Visual Direction

D’low Market

[ Deactivated ]

2020.10 – 2020.12

D’low Market is an online platform that delivers fresh ingredients straight to your doorstep and offers subscription services featuring easy, delicious detox recipes and meal kits.
Designed for those with busy, tiring schedules, it eliminates the hassle of meal planning, making it simple to enjoy healthy, fresh meals at home.

Brand Identity
Marketing
Digital
Visual Direction

Teeinballs

[ Completed ]

2020.10 – 2022.02

Teeinballs is a protein choco ball brand crafted for fitness enthusiasts. With the tagline "Crunch your happiness," the brand flips the script on protein snacks, proving they don’t have to be boring or a chore to eat. Instead, Teeinballs emphasizes being a guilt-free, easy-to-enjoy treat that fits seamlessly into your daily life—anytime, anywhere, and in a variety of ways.

Brand Identity
Marketing
Digital
Visual Direction

PRM

[ Completed ]

2019.06 – 2020.09

PRM(Promom Kinder), the "Premium English Membership Club," turns playtime into a fun English reading experience, with the logo inspired by the theme of "reading." The brand uses five key colors, each representing core values, to create a unique graphic pattern that runs throughout all its visuals.

Brand Identity
Marketing
Digital
Environmental
Visual Direction

NYBK Eyewear

[ Completed ]

2017.08 – 2019.04

NYBK, a contemporary eyewear brand based in New York, were crafted with a focus on the seasonal fashion themes of the 2018 SS, FW, and 2019 SS collections. From fashion styling to model casting, and editorial design with the website, every detail was carefully managed to bring each collection to life.
Each season, the new eyewear was showcased through fresh concepts, using colors and graphic patterns inspired by the vibrant energy of New York’s streets.

Brand Identity
Marketing
Digital
Environmental
Visual Direction

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