bibigo Brand Identity Renewal[ Completed ]2022.08 – 2024.12 
Led the global brand renewal of bibigo, introducing a bold wave emblem identity that unifies packaging, digital, and experiential design worldwide. 
Awarded the iF Design Award 2025 in Communication Design, the project established scalable brand assets and global guidelines to ensure consistency across US, EU, and APAC markets.

Brand Identity
Global Guidelines
Packaging
Illustration
Digital
Visual Direction
Campaign & Activation

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