NYBK Eyewear[ Completed ]2017.08 – 2019.04
NYBK, a contemporary eyewear brand based in
New York, were crafted with a focus on the seasonal fashion themes of the 2018 SS, FW,
and 2019 SS collections. From fashion styling to model casting, and editorial design with the website, every detail was carefully
managed to bring each collection to life.
Each season, the new eyewear was showcased through fresh concepts, using colors and
graphic patterns inspired by the vibrant energy of New York’s streets.
Brand Identity
Marketing
Digital
Environmental
Visual Direction